Course Name: Entrepreneurship
Course Code: TCE 246
Course Level: Year 2 Semester 2
Contact hours: 70
Credit Units: 2
Rationale:
Entrepreneurship is the process of exploring the opportunities in the market place and arranging resources required to exploit these opportunities for long term gain. It is the process of planning, organizing, opportunities and assuming. Thus it is a risk of business enterprise. It may be distinguished as an ability to take risk independently to make utmost earnings in the market. It is a creative and innovative skill and adapting response to environment.
Entrepreneurship is the quality and skill required to become an entrepreneur. It refers to the capacity required for identifying and generating innovative business ideas, mobilizing resources, organizing production and marketing the products, managing the risks and constantly working for growth and excellence of one’s business enterprise which is the key purpose of this course to safety and health students.
Learning Outcomes:
· Discuss the key issues entrepreneurs should consider when setting up business ownership;
· Describe five different forms of business entities;
· Identify the historical development and the benefits and disadvantages of joining franchise business.
· Develop business ideas and implement them.
Duration:
2 Weeks
Teaching Methods:
Modified lectures, group and individual assignments and presentations, practicals and case studies.
Assessment:
Continuous assignments/practicals [40%], and final examination [60%].
Course Content:
· Introduction to Entrepreneurship; Definition, Concept and Importance of Entrepreneurship, Categories/types and Qualities of Entrepreneurs, Beliefs, myths, values of Entrepreneurship
· Business idea: - identification of business, nature of products/ services and customers and the needs to be satisfied.
· Feasibility Study ; Definition, Components of a feasibility study, conducting a Feasibility Study, SWOT Analysis
· The Business Plan; Meaning & importance of a business plan, Structure & contents of business plan,
· Marketing plan and research; Introduction of marketing concept, the 4p’s of marketing.
· Forms of Business; Sole proprietorship, Partnerships, Limited company, Co-operatives,
Study Material:
1. Atrill, P. 2018. Accounting and Finance for Non-Specialists.
2. Bland, D.T. & Osterwalder, A. 2019. Testing Business Ideas: A Field Guide for Rapid Experimentation.
3. Colwell, K. 2015. Starting a Business QuickStart Guide: The Simplified Beginner’s Guide to Launching a Successful Small Business, Turning your Vision into Reality, and Achieving your Entrepreneurial Dream.
4. Dobbs, J.H & Dobbs, J.F. 2018. Strategic Planning - A Pragmatic Guide
5. Evans, V. 2015. The FT Essential Guide to Writing a Business Plan: How to win backing to start up or grow your business.
6. Kane, M. 2019. Quickbooks: A Beginner's Guide to Bookkeeping and Accounting for Small Businesses
7. Karis, C. 2017. Feasibility Study: Startup & Sustainability
8. Mathieu, T.D. 2018. Entrepreneurship: A Guide To Success For Entrepreneurs And Aspiring Entrepreneurs
9. Miller-Cole, B. & Cole, B. 2017. Self-Made: The Definitive Guide to Business Startup Success.
10. Nielsen, S.L. & Klyver, K. 2017. Entrepreneurship in Theory and Practice: Paradoxes in Play.
11. Peterson, K. 2020. Feasibility study and business plan: Learn How to Present a Completed Feasibility Study
12. Scarborough, N. & Cornwall, J. 2018. Essentials of Entrepreneurship and Small Business Management,
13. Sharma, S. 2019. Business and Form of Organization
14. Westwood, J. 2018. How to Write a Marketing Plan: Define your Strategy, Plan Effectively and Reach your Marketing Goals